Don’t look now, but internet fishing season has started. 

This is the time of year when a lot of internet providers like to bait their hooks in search of a nice, shiny new customer. It looks so tasty … right up until the customer bites down. 

That’s when you get the rate that keeps going up – and the contract that keeps you there. Or the data cap that penalizes you for actually using your internet connection. Or the hidden fees that never made it into the pretty mailers. 

Bait. Switch. Over and over again. 

Tired of it? You’re not alone. That’s why NextLight doesn’t go on fishing trips. What you see is what you get – and what you get is yours to use. 

OK, but what does that mean? Well, it means: 

• A Rate is a Rate is a Rate – With many providers, that great-looking promotional rate in year one gets a lot more expensive in year two. NextLight keeps its rates clear without any secret fine print.  

• Contract? What Contract? – A lot of those too-good-to-be-true offers include contracts that keep you in place long after the amazing promotion ends. With NextLight, you’re always free to choose. Stay because you love our customer-focused service, not because of some hidden legalese.  

• An Offer Shouldn’t be a Trap – Through June 30, 2025, we’re offering new NextLight customers a free month of gig service, while existing customers who haven’t tried our Wifi yet can add two free months of our router. You can go right to the website and see all the details in plain, normal-sized English. And once those promotions end, you know you can rely on getting our usual affordable, consistent rate – one that we leave alone year after year after year.  

• Caps are for Baseball – Too often, if you check a deal closely, there’s an extra charge (or a service slowdown) if you use more data than a provider’s “cap” allows. Meanwhile, NextLight keeps your data uncapped. After all, why get one of the fastest connections in the country if you can’t put it through its paces?

So stay alert. Avoid the bait-and-switch. And see what life is like with a service that’s all about you.

No, that’s not just a line. 

We leave those to the fishermen.